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W H I T E  R O C K S

Diamonds RE DEFINED

 

Treat yourself to affordable elegance—sophistication without the guilt.

Discover More

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N A T U R A L  D I A M O N D S

A  Guided Approach
Personal Jeweler

Engage one-on-one with our GIA-trained gemologist to acquire the world’s most extraordinary natural diamonds.

DON'T MISS OUT

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TRADITIONAL LUXURY

4 Carat Studs

Make a bold statement with these 4 CTW lab-grown diamond stud earrings, elegantly set in a 14KT gold three-prong design.

Available in White, Yellow, Rose Gold

WE BELIEVE

Your Diamond
Your Choice

Brook White

As President of WHITE ROCKS, I am honored to uphold a family legacy dedicated to excellence, craftsmanship, and unparalleled service in the world of fine jewelry.

 

Our mission is to offer affordable luxury through beautiful diamonds—sustainably crafted to embody modern sophistication for a new generation.

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Our WHITE ROCKS retail brand redefines fine jewelry with exceptional diamonds at attainable prices, while also offering exclusive access to extraordinary natural diamonds through a strategic partnership with a De Beers Diamond Sightholder.

Brook White

President

WHITE ROCKS Diamond Co.

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